You may think you are prepared for the interview, but you probably are not. In fact, most job seekers feel they interview well and then wonder why they never hear from the employer. Unfortunately, only a small percentage of job seekers really prepare themselves effectively before beginning the interview process. Even fewer take the time to learn about the specific company they are interviewing with. They go in blind and hopeful not knowing quite what to expect. These individuals have very little to no control over the interview process. The situation begins to resemble the blind date, lots of anticipation and hope beforehand and massive disappointment afterwards. They just do not know enough going in.

That is what you can change. Unlike the blind date, you can take control of the process. Remember that an interview is a sales call. Smart sales people know that they will almost certainly lose a deal if they walk into a meeting without knowing about the needs, goals and problems of their prospect. Before you go to an interview you should research the company so that you are aware of their needs, goals, and problems. That way you will be able to answer questions and present your qualifications in regards to the needs of the company. The individual who can best do this has a superior advantage in making it through the screening process.

You also need to practice. Information on the kinds of questions that are frequently asked, what employers are really looking for, and how to handle problems toward employment is readily available through a variety of sources. Try a career coach, bookstore or job club.

Once you know what employers are looking for, videotaping yourself during practice interviews is one of the best ways to determine how you will actually present yourself. This will help you determine any nervous habits or weak spots in your presentation. It is a good idea to spend a minimum of ten hours practicing and honing your presentation before you put your skills to the test.

Finally, remember you are selling yourself and what you have to offer the company. Your questions should show interest in the company and to the contribution you can make. With that in mind, avoid asking questions about salary and benefits or anything else self-serving. There will be plenty of time for that in the negotiation process. To sell your product you have to convince the employer you have what they want. Preparation and research will give you a competitive edge in the interview, assisting you to confidently meet any challenging situation.

Do not leave the success of your job search to blind fate. Practice and prepare to interview for success!